Cadillac's Identity Crisis: When Branding Won't Die First it was the car for drivers between the age of 80 and deceased. Then Caddy became the ride of choice for the hip hop crowd. If Cadillac is going to become cool again, it needs to shed its former identities. Our panel of marketing experts tell us how 03-13-2010 by henryfinch Tags branding, cadillac, crisis, when
When social media gets deputized Meet the Boynton Beach Police Department. It's on the forefront of using social media for everything from promoting its TV appearances to searching for the crooks who just robbed a liquor store. 03-01-2010 by rogermurtaugh Tags deputized, media, social, when
women may not When it comes to sexual arousal, a woman's mind and body are less in sync than a man's, a review of research finds. Sexual arousal. - People. - Women. - Sexuality. - Men. 01-27-2010 by jamesmorse Tags aroused, when
Give when the giving gets tough Nancy Mccauley Branstetter, a former communications executive at Ford Motor Co., is passionate about a cause that feels especially urgent lately: helping disadvantaged children and families who live in the economically stricken Detroit area. 01-03-2010 by barneythompson and 1 other Tags gets, give, giving, tough, when
